Meadow Wood Preservation | Website Design & Local SEO

Meadow Wood Preservation is a damp proofing and timber treatment specialist serving Northamptonshire since 1999. The business needed a modern website that reflected their expertise, ranked for local service searches, and converted visitors into survey requests.

Our Role

Website Design and Development

• Conversion focused layout with clear calls to action on every page
• WordPress build, fully responsive across all devices
• Dedicated landing pages for rising damp, woodworm, wet and dry rot, timber treatment, and damp proofing
• Trust signals including PCA membership, TrustMark registration, CSRT qualifications, and client testimonials
• Free survey request form and click-to-call buttons throughout the site
• Fast load times with WebP images and optimised assets

Technical SEO

• Clean site structure with logical internal linking between services
• LocalBusiness and FAQ schema markup
• WebP image compression across all pages
• SSL, sitemap, and Core Web Vitals optimisation
• Crawl and indexing reviewed and corrected

Local and On Page SEO

• Keyword research targeting damp proofing, woodworm treatment, and timber preservation terms across Northamptonshire
• Individual service pages optimised for specific treatment types
• Meta titles and descriptions written for click-through and relevance
• NAP consistency and local content throughout the site
• Google Business Profile optimised and linked with UTM tracking

Analytics and Tracking

• GA4 and Search Console configured
• Events for phone clicks and survey form submissions
• Conversion tracking for organic enquiries

Key Wins

• Professional site that matches 25+ years of industry experience
• Service-specific landing pages capturing high-intent local searches
• Trust signals and accreditations front and centre to build confidence
• Clear conversion paths from every page to survey request or phone call